Your adviser

Your Singapore new launch property adviser

CEA-registered salesperson with Huttons Asia Pte Ltd, focused on Singapore private residential new launches.

Madison Heng

Real Estate Salesperson — Singapore New Launches

CEA Registration No.
R059523G
Estate Agency
Huttons Asia Pte Ltd
Agency Licence No.
L3008899K
Languages
English, Mandarin
Verify on the CEA Public Register (opens in a new tab)

I work with buyers on Singapore private residential new launches — helping you read a project properly before you commit to it, rather than after.

That means going through the pricing schedule stack by stack, comparing the project against nearby launches and recent resale transactions, walking through the practical differences between unit layouts, and being straight with you about the trade-offs a development carries as well as its strengths.

If a project does not fit what you are trying to achieve, I would rather tell you that early than sell you into it.

Areas of specialisation

  • New launch project analysis
  • Pricing and price-list interpretation
  • Location and connectivity analysis
  • Unit and stack selection
  • Exit-strategy and holding-period planning

How I work with buyers

Read the price list, not the headline

Starting prices tell you very little. We look at the full schedule — how price per square foot moves by stack, level, orientation and layout — so you understand what you are actually paying for.

Compare against the alternatives

A launch only makes sense relative to what else you could buy. We put the project beside nearby new launches and recent transactions in the same area so the comparison is on the table, not implied.

Select the unit, not just the project

Two units in the same development can perform very differently. Stack, facing, floor level, layout efficiency and the view corridor all matter — and they matter again when you eventually sell.

Plan the exit before the entry

Holding period, financing, timeline to completion and likely future supply in the area all shape whether a purchase works for you. We talk about that before you book, not afterwards.

Talk it through

If you are weighing up Lentor Gardens Residences — or comparing it against something else in the area — send me what you are considering and I will come back with the current price list, the floor plans for those layouts, and a straight view on the trade-offs.

Book a viewing

This is an independent property marketing website operated by Madison Heng, a CEA-registered salesperson (Reg. No. R059523G) with Huttons Asia Pte Ltd (Licence No. L3008899K). It is not the official developer website, and Huttons Asia Pte Ltd is not the developer of this project.